Profession broadcasting programme director

Broadcasting programme directors make the programme schedule. They decide how much broadcast time a programme gets and when it is aired, based on a few factors like, ratings, viewer demographics, etc.

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Personality Type

  • Conventional / Realistic

Knowledge

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

  • Market analysis

    The field of market analysis and research and its particular research methods.

  • Brand marketing techniques

    The methods and systems used in researching and establishing a brand identity for marketing purposes.

  • Audiovisual products

    The different types of audiovisual products and their requirements, such as documentaries, low budget movies, television series, records, CDs, and others.

Skills

  • Evaluate broadcast programs

    Evaluate new and existing television and radio programs for suitability and assess the need for changes using information such as audience surveys and feedback.

  • Obtain relevant licenses

    Comply with specific legal regulations, e.g. install the necessary systems and provide the necessary documentation, in order to obtain the relevant license.

  • Apply organisational techniques

    Employ a set of organisational techniques and procedures which facilitate the achievement of the set goals set such as detailed planning of personnel's schedules. Use these resources efficiently and sustainably, and show flexibility when required.

  • Finish project within budget

    Make sure to stay within budget. Adapt work and materials to budget.

  • Delegate activities

    Delegate activities and tasks to others according to the ability, level of preparation, competence and legal scope of practice. Make sure that people understand what they should do and when they should do it.

  • Perform market research

    Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

  • Supervise video quality

    Oversee the quality and progress of audio and video engineering and editing.

  • Manage staff

    Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

  • Inspect data

    Analyse, transform and model data in order to discover useful information and to support decision-making.

  • Manage budgets

    Conduct cost estimates and budget planning. Monitor the budget, as well as costs and expenses. Forecast the budget development continuously. Report on the budget.

  • Develop programming schedule

    Develop a schedule for the broadcast of television and radio programs. Decide how much airtime a program gets.

Optional knowledge and skills

perform video editing screen television series pilots edit digital moving images prepare casting budget monitor programming calculate production costs audiovisual equipment negotiate with artists create production schedules work closely with news teams edit recorded sound photography develop program ideas hire new personnel audio editing software